Welcome
to UprightWare™. Like you, I am a biker and I enjoy riding as
often as I can.
With previous success in B2B direct wholesale[¹], I established
UprightWare in 2006 as a B2C wholesale business to deliver quality products
directly to the end-customer at wholesale price.
2008 / 2009: With business like Mat Malden Imports (aka: Bike Gear Warehouse)
going direct to the end customer, UprightWare needed to be a "specialist
supplier" to ensure sustainability. To deliver this outcome, I have,
over the past two years invested in excess of $250,000 in product research,
sourcing, sample testing, visiting suppliers and manufactures and negotiating
the best buy price for products that I was willing to stake my reputation[²]
and brand name too.
Think Bike©
With annual sales of motorbikes and scooters growing in double digits,
my research highlighted the dangers to which bikers were exposed to
when it came to city driving and touring.
Some
Sobering FACTS on Road Accidents!
from Australian Automotive Association and Motorcycle Accident Statistic,
USA;
• In 66% of recorded multiple vehicle accidents, the driver of
the other vehicle violated the motorcycle right-of-way and caused the
accident.
• Conspicuity of the motorcycle is a critical factor in the multiple
vehicle accidents. The failure of motorists to detect and recognize
motorcycles in traffic is the predominating cause of motorcycle accidents.
• Over the past ten years, 2143 motorcyclists were killed of whom
2002 or over 93%, were males (Australian Stats).
With the focus on two key strategic outcomes; Rider Visibility and B2C
Wholesale Pricing, I believe that the UprightWare product range maximizes
biker visibility on city and country roads to minimize against likely
accidents.
• Front Visibility: Xenon
(HID) Conversion Driving Light Kits
•
Rear Visibility: Think-Bike©
Back-Off Brake Light Flasher System (our own brand); and for
• All Around Visibility: High
Visibility Safety Jackets and Vest ... work in progress.
Think-Bike is an UprightWare initiative to promote bike awareness
and safe riding. I believe that "Think Bike" is something that all motorist
should sponsor too.
As such, I invite your support in promoting "Think Bike" to your fellow
bikers, friends and work colleagues in any way you know how! ... email,
sms, twitter, facebook,
word-of-mouth, ... and I welcome suggestions as to how and where we
can drive the Think-Bike message further! - lets all "Live
to Ride and Ride to Live"
John
C. Musster
Founder, UprightWare
[ABN 48 367 265 505]
[1] Founder / Managing Director, MDS Co-Op (1997 - 2003): An ICT / IT&T
buying group servicing over 250 independent retailers across Australia
and New Zealand with annual purchases exceeding $48million.
[2] Founder / Managing Director, HERM Logic (2003 - current): www.hermlogic.com
